Coca-Cola is about to come out with a whole new big budget branding campaign to tout their efforts in environmental sustainability and personal well-being which includes tying in a health and wellness message.
But before all the wellness parading begins, did you know that Coca-Cola has already invested in buying some of the most popular health drink brands, as well as creating their own lines or creating new product extensions of older brands to target health-conscious consumers. Coca-Cola recently acquired Glaceau which makes the popular Vitaminwater, Smartwater, and Fruitwater, and CC also own Fuze, and Odwalla. Not kidding!
Below, I created a quick cheat sheet of U.S. drink brands that are owned by Coca-Cola and marketed as health drink options. The info is based on Coca-Cola's Brands Virtual Vendor.
Updated 4/09: Here is a current listing of Coca-Cola Co. brands.
